HOW A SAN FRANCISCO, Businesses are in unknown territory in the aftermath of the COVID-19 pandemic. Restaurants are no exception, and staying in business is a task that can no longer be tackled through traditional means. 안전한 카지노사이트
Restaurants are reopening their doors to consumers as government restrictions loosen.
Smart restaurant marketing is more important than ever because it is no longer business as usual and customer demands and expectations have evolved.
If you want to learn more about the new marketing landscape, PosterMyWall is hosting a webinar with
Daniel Woodman, a senior marketer with a knack for helping small businesses thrive, to discuss
What restaurants can do to stay relevant after re-opening, as well as how to deal with the many novel challenges they will face.
Innovative, astute marketing is here to save the day.
That is why, when we come across a restaurant that is really killing it during this pandemic, we would love to showcase it in order to urge both new and old businesses to take action.
Flights restaurants in the San Francisco Bay region – often a posh outing for new food and drink – are being daring, imaginative, and scrappy in how they have structured
Their product and promotion, and it’s worth your time to explore what they’ve done (and what you could do!)
ABOUT FLIGHTS
Flights is the brainchild of Alex Hult, a native Swede who moved to the United States to play NHL hockey.
Alex and his wife Sarah came up with a fresh notion while on vacation in Hawaii in quest of the ultimate flight of cocktails.
Flights was established by combining comfort cuisine tapas style with a creative cocktail program.
In non-Storm-in-Place periods, it is a dining experience suited for sharing, mixed with very attentive service and aviation themed decor
A night out that is both tasty and entertaining; increasing swiftly to 5 restaurants in the San Francisco bay area and Las Vegas.
THE TIMES ARE CHANGING
As previously said, Alex is closely connected to people and events in Europe and witnessed
How the Coronavirus / social distancing civilization was profoundly hurting communities.
He wanted to be proactive in doing things differently in order to achieve two aims.
The eateries would be able to survive, earning enough money to keep people employed and the firm afloat.
The restaurants may be a force for good for the entire business community, supporting both persons on the front lines of the virus (health care professionals)
And doing something positive for the vast majority of us who are cooped up in our homes.
STEP 1: CHANGE THE OFFERING
Seeing what was happening to restaurants in Europe, Alex and his team drew down current menu inventory and produced a set of meals that would be easy to order
Pack in the trunk of the car while still being a good representation of the Flights food quality and taste.
Following the professional advice of the HBR, they didn’t worry about maintaining a high-end price point
But instead concentrated on a solid value, including the addition of highly appealing alcohol options.
The things in this approach are labeled “the Family Market” – and in addition to the meal/libation at hand
They also give much needed staples like paper products, coffee, and wine (the last two of which are local
And they are able to include appealing offerings from other local businesses. (More on this in Step 2).
NO-TOUCH – KEEPING IT DRIVE THROUGH
So, although a normal Flights night out is highly involved, today’s environment must be as socially
Detached as a drive-through restaurant in order for the above-described product to be supplied in a hands-off, highly successful manner.
Why reinvent the wheel?” Alex asked. “McDonalds and the rest have well schooled us in how to do a drive-through.
And the parking area that used to seat restaurant guests now holds motorists waiting for their trunks to be filled with ‘to go’ orders and other market items.
STEP 2 – CONNECT WITH AND SUPPORT THE COMMUNITY
Alex approached the Los Gatos Chamber of Commerce and began a broader program called Feed the Need Bay Area. 카지노사이트
The plan was for all of the local restaurants to be a part of it, and for their clients to support it through donations and restaurant patronage.
Working with the chamber allowed the Flights team to harness design and marketing ability
Accounting support for the fundraising, and an already coordinated effort to promote each other’s well-being.
STEP 3: KEEP YOUR EYE ON THE BALL (OR PUCK?)
Hult and team Flights had already created a very robust marketing campaign centered on social media
Email marketing, and text-based notifications; and now all efforts are centered on Feed the Need and the Family Market.
Because of their existing audiences and larger community connections, they are able to extend their food and fellowship to those in need
The people serving on the front lines (and keep everyone who follows the #feedtheneedbayarea hashtag in the loop as to progress and participants).
People who follow their posts will see not only a way to feed their families but a way to participate in our larger challenge of keeping our communities safe.
HOW A SAN FRANCISCO, 4 WEEKS MORE
We are officially Sheltering in Place in California for the month of April.
To keep things interesting throughout the month, the Family Market team is adding a few new additions.
Date night special. In addition to a grown-up supper, the kit will contain some activities to assist spur’moments
One of Alex’s marketing buddies suggested include a ‘love notes for dummies’ primer with the repast.
Backyard beers and burgers simplified. As the weather warms up, prepare a picnic to take to your own corner of the great outdoors. 카지노 블로그
Easter lunches and sweets – one for families with tots and another for families with tweens and teens